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dok. Lazada
Lazada's Research Shows That 88% Of Shoppers Make Purchases Influenced By AI Suggestions
Thursday, 07 Nov 2024
Lazada's research shows that people really trust AI-based platforms. A whopping 92% of those surveyed depend on AI for product suggestions, and 90% use it for tailored product summaries. James Dong, the CEO of Lazada Group, mentioned in a statement on November 3, 2024, that "88% of respondents make their buying choices based on AI-generated content and recommendations."
Another Lazada study found that 80% of people use AI features in the e-commerce app at least once a week, with chatbots being the most popular. They also use visual product searches and translation tools. The report explores why consumers are turning to AI for their online shopping needs.
James pointed out that over half of the respondents (52%) in Southeast Asia said convenience is the main reason they use AI in their shopping. Plus, 51% value product reviews and seller ratings, which opens up a chance for sellers to provide more detailed, relevant, and genuine reviews using AI technology.
A large number of consumers, about 83 percent, are ready to spend extra for the benefits of artificial intelligence while shopping online, highlighting its growing importance. This eagerness comes from the advantages AI brings, with nearly half of those surveyed (49 percent) saying it makes finding products easier, boosts customer service, and generally makes online shopping more convenient, according to James.
These insights are based on a study done with Kantar across six Southeast Asian nations: Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines, involving over 6,000 e-commerce users aged 18 to 60 in September 2024. "Releasing our first report is a key step in grasping how AI is influencing the future of e-commerce. As technology progresses, consumer expectations are changing too," James noted.
