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Blibli Fashion Fest Brings Sustainable Fashion To Families
Thursday, 07 Nov 2024
This year's Blibli Fashion Fest is all about the "Family Edition," focusing on sustainable fashion for everyone in the family, from kids to parents. Fransisca Krisantia Nugraha, the Group Head of Groceries & Lifestyle at Blibli, shared that the event is designed to cater to parents looking for holiday outfits, toys, and gifts for their loved ones.
Fransisca added that Blibli wants to create a fun and eco-friendly shopping experience that bridges online and offline shopping. The event will feature both new and preloved items, tasty food options, and play areas, all while encouraging cashless payments. This second edition of the fest highlights family shopping needs, showcasing preloved items from 32 well-known influencers, over 35 brand partners, and 15 food stalls.
Most of the influencers involved are moms, including fashion and lifestyle figures like Claudia Setyohadi and MJ Sehonanda, along with parenting influencers such as Annisa Soebandono and Annov H. Prabowo, Jessy Kusno, and Selly Wilson, among others.
The selection of preloved goods is quite varied, including personal collections of men's and women's fashion, accessories, bags, shoes, and beauty products. There are also plenty of children's items like toys. Prices for influencer products start at just Rp30,000.
There's a bunch of partner brands teaming up with Blibli for the event, covering everything from fashion to lifestyle and products for moms and kids. Some of the standout names include Big Bad Wolf, Lee Vierra Kids, Melissa, Beyond The Vines, Marhen J., Heaven Lights, Nike, Adidas, Puma, and Hydro Flask. The Blibli Fashion Fest - Family Edition is being organized with the help of three partners: Buumi Playscape, which has set up the Blibli Playground, Pergi Kuliner for all the food and drink options, and Urban Forest Cipete, which is hosting the event for the second time.
To highlight the eco-friendly vibe of the Blibli Fashion Fest, everyone is encouraged to bring their own shopping bags and use cashless payments or the Click&Collect feature on the Blibli app. There are plenty of payment options available, like electronic money, credit/debit cards, QRIS, virtual accounts, and even installment plans without needing a credit card.
