Lazada Is Boosting Its Hyperlocal Strategy In Surabaya With The LazADA Surabaya Summit 2024

East Java is one of the provinces experiencing rapid growth in Micro, Small, and Medium Enterprises (MSMEs). In 2023, the Central Statistics Agency reported that there are 9.78 million MSMEs in East Java, making up 25% of the province's total population. As the largest city in East Java, Surabaya has the potential to become a hub for digital economy growth, supported by a high level of digital literacy, as indicated by the Indonesian Digital Society Index (IDSI) score of 52.28, which is above the national average.

Recognizing this significant potential, Lazada Indonesia is reinforcing its commitment to support the growth and digitalization of Surabaya's MSMEs through a hyper-local strategy and hosting the LazADA Surabaya Summit 2024. This event marks Lazada's first conference and empowerment platform in Surabaya, specifically designed for over 800 sellers and affiliate partners to learn, network, and grow their businesses.

Moga Simatupang, the Director General of Domestic Trade at the Ministry of Trade, praised Lazada's efforts to equip and empower local sellers in East Java, aligning with President Prabowo Subianto's vision outlined in Asta Cita. "The Ministry of Trade continues to encourage the capacity building of business actors, especially MSMEs, to enter the eCommerce market as mandated in President Prabowo's Asta Cita for 2025-2029, through training for MSME actors and collaboration with eCommerce platforms."

Meanwhile, the Acting Mayor of Surabaya, Restu Novi Widiani, who also attended the event, welcomed Lazada's initiative to empower local MSMEs eager to grow their businesses. "We are excited about Lazada's presence here as it advances all MSME players in Surabaya. The Surabaya City Government sees Lazada as our partner in a joint effort to develop MSMEs. I believe Surabaya's MSMEs want to grow bigger and thrive."

Lazada Indonesia's CEO, James Chang, emphasized the company's commitment to building an inclusive digital economy through hyper-local strategies and the LazADA Surabaya Summit 2024. He stated, "Lazada is here in Indonesia not just as an eCommerce platform, but as a business growth partner. This goal is reflected in the LazADA Surabaya Summit 2024, which will equip participants with in-depth knowledge and practical strategies to make the most of the Lazada platform. This includes leveraging advanced features, the latest technology, and various standout programs, especially as we approach significant events like the upcoming year-end shopping festival."

The LazADA Surabaya Summit 2024 will feature a series of comprehensive educational sessions led by industry experts and Lazada executives. During this event, sellers and affiliate partners are encouraged to participate in various sessions designed to help them navigate their business journeys. Topics will range from maximizing sales during online shopping festivals to building sustainable brands and achieving operational excellence through effective logistics integration.

Lazada's hyper-local strategy is a powerful tool for fostering local seller communities. This strategy, tailored specifically for Surabaya's preferences, was launched alongside the 10.10 shopping festival. It includes dedicated landing pages, exclusive offers for customers, comprehensive logistics services, and various online and offline activations, such as collaborating with Surabaya's pride, singer Denny Caknan, as a brand ambassador.

Canggih Satriatama, the Surabaya Region Director for Lazada Indonesia, noted, "Lazada's hyper-local strategy has yielded positive results, as shown by our internal data indicating that sales transactions more than doubled during the 10.10 shopping festival in Surabaya. This figure reflects the enthusiasm of Surabaya customers for the shopping festival and the targeted strategies we've designed."

Tag: Lazada Lazada Indonesia LazADA Surabaya Summit 2024 Surabaya