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Lifestyle
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Toshiba Lifestyle Indonesia Promotes Healthy Living For City Residents
Thursday, 31 Oct 2024
Toshiba Lifestyle Indonesia is dedicated to encouraging a healthy lifestyle in urban areas through high-quality products. In October 2024, they introduced Toshiba Wellness Day with the theme #HealthyLifestyleMatters to connect with their audience.
Every weekend, Toshiba hosts activities at fitness centers in Jakarta, offering group workouts and displaying home appliances that promote health. Toshiba Wellness Day occurred in the first week at Bodyfit Kemang, the second week at Yoga Fit Kelapa Gading, the third week at Breathe Studio Senopati, and the fourth week at Toma Studio Pondok Indah.
Participants took part in exercises, learned about Toshiba's offerings, and watched healthy cooking demonstrations. Hafizh Maulana, Head of Marketing Communication at Toshiba Lifestyle Indonesia, noted the increasing public interest in health through fitness and nutritious diets.
"We focus on communities and individuals who prioritize health and exercise regularly, while showcasing Toshiba products that support their healthy choices," Hafizh said in Jakarta on Monday, October 28, 2024. He highlighted three main products aimed at promoting healthy living: a refrigerator that removes bacteria, an air fryer, and an induction rice cooker.
Puput Chandra, the Product Manager for Toshiba Lifestyle Indonesia's refrigerators, explained that their refrigerators generate ions that eliminate bacteria and bad odors from food and drinks by up to 99%. This feature helps keep food fresh until it's ready to eat.
Edgar Ong, the Product Manager for Small Domestic Appliances at Toshiba Lifestyle Indonesia, shared that the air fryer has a unique ability to fry food without oil while keeping it crispy and tasty. Users can adjust the temperature from 40? to 200? to suit various cooking requirements. This feature ensures even heating, which helps achieve the right balance of crispiness and tenderness.
He also mentioned that an important aspect of the Toshiba air fryer is its fat removal technology. The hot air circulates in a tornado-like manner, breaking down fat from meat while keeping it tender.
