USS 2024, the yearly event for fashion and lifestyle fans, will take place at the Jakarta Convention Center (JCC) from October 25 to 27, 2024. Launched by USS Networks in 2017, this year's event is sponsored by BRImo and will showcase over 270 brands across various fields, including fashion, retail, lifestyle, sneakers, and vintage goods.
Attendees can expect a special experience with unique products, brand partnerships, exciting deals, and live music. USS 2024 will also feature collaborations with international figures like Jeff Staple from the U.S. and Sabotage from Singapore, highlighting their exclusive releases.
A key attraction of USS 2024 is the partnership with Balinese artist Suanjaya Kencut. Renowned for his work that brings dolls to life through art, Kencut will display impressive visual installations for guests. Attendees will have the opportunity to purchase exclusive merchandise created in collaboration with Kencut, USS, and the local brand Kine, available at the event.
USS 2024 promises not just a thrilling shopping experience but also a range of community activities. Visitors can join the Basketball Area Takeover by the IBL (Indonesian Basketball League), try the Padel Area, watch the Mic Check’ Rap competition, and participate in the ‘Invade The Floor’ Dance Competition. There will also be a Jersey Exhibition and many other enjoyable activities throughout the three days.
Adista Fadhilah, the Project Director of USS Networks, announced that in 2024, they will return with 270 brands and new features, including a padel court, to improve USS 2024. They are dedicated to supporting local Indonesian brands in promoting their products and fostering creativity in fashion and lifestyle. By creating a space for community, art, music, and partnerships between local and international brands, they aim to position USS as a leader in fashion, lifestyle, art, and entertainment events in Indonesia.
USS 2024 will showcase exclusive releases that are worth checking out, including collaborations like Porsche x RAWTYPERIOT x USS, Kanky Sportstyle x SBTG x Staple, and Compass x Darbotz. Visitors will also want to grab exclusive merchandise from USS's partnerships with Suanjaya Kencut and Kine. The event will feature performances from local artists such as Tuantigabelas & Westwew, Coldiac, Basboi & lés Musique, Lomba Sihir, and Ali. Additionally, the Deus Vinyl Collective will provide daily entertainment for attendees.?