Laurent Putra, the founder and Managing Partner of PT Sohnne Furnitur Internasional, highlighted the importance of the furniture sector keeping up with the latest technology to boost product sales.Â
He mentioned that one of their strategies is to use Augmented Reality (AR) technology. This allows customers to view products in 3D and place them virtually in their own spaces. "This enhances the shopping experience, making it more immersive and interactive, giving customers a real sense of how the products will look in their homes," Laurent stated in a press release on Friday, October 25, 2024.
Laurent emphasized that innovation is essential for the company, especially as he aims to dominate the American furniture market by 2025. "We always strive to exceed international standards. Our products are not just furniture; they are iconic designs that are relevant today," he said.
"By focusing on durability and quality, we create furniture that is not only beautiful but also long-lasting," he added. The company is also committed to achieving carbon neutrality by 2030, consistently using recycled materials and renewable energy in all production stages.
"Our partnership with Conservation International reflects our commitment to protecting vital ecosystems, including forests and wetlands. Innovation, quality, and sustainability are our core pillars," he concluded.?