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Dok/Coca Cola Indnesia
Coca-Cola Invites The Youth To Unwind With Coca-Cola And Enjoy The Refreshing Vibes Of Fri-yay
Monday, 28 Oct 2024
In today's world, where digital connections often overshadow face-to-face interactions, Gen Z is on the lookout for genuine moments of togetherness. COCA-COLA gets this and has launched the “Feel the Freshness of Fri-yay” campaign, celebrating friendship, fun, and the iconic spirit of “Fri-yay!” This event will take place from October 21 to 25, 2024, in the Dukuh Atas area and Taman Literasi, Blok M.
The Vibe of ‘Nongkrong’
Nongkrong, a unique hang-out term in Indonesia, is more than just a pastime; it’s a whole culture. For Indonesians, hanging out is a time to chill, socialize, and be themselves. As digital-savvy Gen Z navigates the complexities of modern life, these hang-out moments become essential for unwinding.
A Meta survey reveals that about 72.5% of Gen Z spends their hangout time enjoying food and exploring interesting places. Noticing this trend, Fitriana Adhisti, Frontline Marketing Director of Coca-Cola Indonesia, stated, “We see that Gen Z loves social interactions, especially hanging out with friends. That’s why we want to invite Indonesians to celebrate these special moments together. Hanging out is the perfect time to be your authentic self. With the spirit of ‘Let Loose with Coca-Cola,’ the “Feel the Freshness of Fri-yay” campaign offers a series of exciting hang-out activities to boost mood and joy. Experience the fun and freshness of Fri-yay anytime, anywhere, while enjoying a bottle of Coca-Cola.”
Friday Hang-Out: Refreshing Moments with Coca-Cola
Today’s youth, especially Gen Z, are a social generation thriving on both online and offline interactions, along with exciting activities.
With the busy lives that today's generation leads, Fridays have become a special day that everyone looks forward to. Hanging out is the perfect chance to strengthen friendships and express oneself.
Coca-Cola's "Feel the Freshness of Fri-yay" campaign aims to create a space that makes hanging out even more special. From surprise celebrity performances to interactive installations, this campaign is packed with activities designed to create unforgettable memories.
Friday Hangout: Join the most anticipated event, 'Let Loose Hangout' this Friday night to unwind. Kick off your Friday fun with Coca-Cola.
Celebrity Surprise: Break free from the daily grind. The excitement of Fri-yay features a surprise performance by your favorite artists Rendy Pandugo and Oslo Ibrahim on October 25, 2024, at Taman Literasi, Blok M, Jakarta. Before the show, guests can chill at the COKE Lounge, snap some fun photos, and enjoy complimentary Coca-Cola drinks.
Guerilla Interactive: Show off your unique style at the interactive installation running from October 21 to 25, 2024, in Dukuh Atas. Leave your mark by sticking various message stickers that reflect your mood for the day. With a magic mirror and thought bubble stickers, visitors can also take pictures and create lasting memories in the area.
COKE Mobile Truck: Plus, messages from the Guerilla Interactive installation will be shared through the COKE Mobile Truck, which will be cruising around Jakarta not only to spread the refreshing taste of Coca-Cola but also to share unique messages for everyone in the city to read.
