Allianz Becomes The World's Top Insurance Brand And Boosts Brand Value With New Initiatives

Allianz is soaring to the top of the world's strongest brands in 2024, thanks to a solid employee value proposition, a commitment to building trust through sustainability, and prestigious partnerships in sports.

For the first time, Allianz has been recognized as one of the 30 most valuable brands globally, climbing two spots to 29th in this year's Best Global Brands ranking by Interbrand. This marks the sixth consecutive time Allianz has been named the most valuable financial services brand, boosting its brand value to $23.5 billion (up from $20.85 billion in 2023) and outpacing the financial services sector's growth by 7%.

As a result, Allianz stands out as the top insurance brand compared to others in the financial and insurance sectors according to Interbrand's Best Global Brand rankings.

Strength of the Allianz brand in Indonesia

Allianz Indonesia has officially showcased its success in fostering a great workplace culture by earning the Great Place to Work 2024 certification from the Great Place to Work Institute, an international certifying body that also curates the best companies for the Fortune 100 Best Companies to Work For® list. With this certification, Allianz Indonesia is globally recognized as a company that has successfully implemented a high-trust workplace culture among its employees.

Based on the Trust Index Score from employee surveys, Allianz Indonesia employees have a positive perception of the company and the work environment that has been created.

According to the survey, 98% of employees feel that Allianz Indonesia is a safe place to work, 97% feel welcomed and accepted when they join the company, and 95% agree that they have received optimal training and personal development.

"As a vital asset to the company, every employee deserves the chance to develop their potential and feel comfortable at work. We at Allianz believe that the positive spirit of our employees greatly influences the growth and progress of the company," said Alexander Grenz, Country Manager & CEO of Allianz Life Indonesia.

Since 2020, Allianz has been the Worldwide Olympic & Paralympic Insurance Partner, providing various protection solutions for athletes, organizers, and fans. On a local level, Allianz Indonesia also supports several sports events, such as the Woman Half Marathon Indonesia 2024 and the Garmin Run Asia Series 2024 – Indonesia, by being the official insurance partner. Allianz Indonesia offers coverage to all runners participating in these events.

A strong brand performance creates top-of-mind awareness among the Indonesian public. This is largely due to the trust that customers and the community place in Allianz Indonesia to protect their futures and those of their families. With recognition and various branding initiatives, Allianz continues to strengthen its position as a trusted institution, both locally and internationally.

Professional Athletic Training through the MoveNow Camp – Global Edition

In its role as the Worldwide Olympic & Paralympic Insurance Partner, Allianz is committed to promoting physical activity among the youth worldwide. Through team sports, Allianz aims to develop the physical, mental, and social skills that will equip future generations.

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