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Dok/Es Teh Indonesia
Esteh Indonesia Brings A Fresh Vibe To The Signature Melati Series
Monday, 21 Oct 2024
Esteh Indonesia is back with an exciting new launch: the Signature Melati Series, set to debut on October 20, 2024, through a unique campaign called "Mistehri Melati." The main message is all about "The Journey to Discover the Best Tea Aroma!" This campaign is infused with a mysterious vibe, creatively blending horror and comedy themes. Esteh Indonesia has teamed up with Dara Sarasvati, known for her charm and appeal, to play the role of "Melati" in the quest for the finest jasmine tea.
The Signature Melati Series will introduce three distinct flavors designed to delight jasmine tea lovers: Esteh Susu Melati, Esteh Susu Cincau, and Esteh Melati Coconut.
Each variant boasts a rich and authentic flavor profile, with the jasmine flower aroma taking center stage in every sip. The uniqueness of each product promises a fresh experience in enjoying tea, highlighting a refreshing and gentle fragrance.
Dara Sarasvati as "Melati"
In this campaign, Dara Sarasvati embodies the character "Melati," a mysterious woman on a quest to find the best jasmine tea aroma. With a storyline full of intrigue, her journey will blend horror elements with humor, providing a refreshing entertainment experience for viewers.
"Melati" represents a strong desire to discover the perfect tea, leading the audience on an exciting, thrilling, yet laughter-filled adventure.
A Fresh Blend of Horror and Comedy
"Mistehri Melati" is a concept that uniquely combines horror and comedy elements. Through visual storytelling and a narrative that merges suspenseful atmospheres with light comedic twists, Esteh Indonesia aims to deliver an experience that is not only captivating but also entertaining. The character "Melati" will encounter various strange and funny situations while searching for the best jasmine tea, creating a blend of tension and laughter.
Haidhar Wurjanto, the CEO of Esteh Indonesia, said, "With this launch, we hope the Signature Melati Series becomes the go-to choice for jasmine lovers looking for a refreshing drink with the best aroma and a unique sensation." Now, you can enjoy this variant all over Indonesia starting at just Rp 11,000.
