We would appreciate your comments
News
Dok/Adira Finance
Adira Finance Sends Hundreds Of Winners Of The UMRAH Program For Friends
Monday, 14 Oct 2024
The enthusiasm of Indonesian Muslims for pilgrimage to the Holy Land is growing year by year. With waiting times for Hajj that can stretch into decades, Umrah has become the go-to option for those eager to worship sooner. According to a CNN Indonesia article titled "Saudi Targets 2024 Umrah Pilgrims from Indonesia to Reach 2 Million," Alhasan Aldabbagh, President of APAC Markets at the Saudi Tourism Authority, noted that official statistics show Indonesia as one of the countries with the highest number of Umrah pilgrims, with around 1.5 million arrivals in 2023 and a target of over 2 million from Indonesia in 2024.
In light of this high interest, PT Adira Dinamika Multi Finance, Tbk. (Adira Finance) has launched the UMRAH Untuk Sahabat Program, offering loyal customers a chance to experience a meaningful spiritual journey in the Holy Land. This program will send hundreds of selected winners, chosen through various initiatives like financing applications at the Indonesia International Motor Show (IIMS), Jakarta Fair Kemayoran, SOBAT Expo, redeeming adirapoin, and purchasing micro health and vehicle insurance from Zurich via the adiraku app, as well as extending Zurich Autocillin and Zurich Motopro insurance through Adira Finance. The winners will perform Umrah from October 14 to 23, 2024.
Swandajani Gunadi, Director of HR & Marketing at Adira Finance, expressed, “The UMRAH Untuk Sahabat Program is our way of showing appreciation to customers who have been with us for over three decades. Through this program, we not only provide financial solutions but also help fulfill our customers' dreams of worshiping in the Holy Land. This aligns with our commitment to continuously support the financial and holistic well-being of our customers.”
The series of Umrah activities will kick off with a release and manasik event on October 13, 2024, where participants will receive guidance on the rituals of Umrah.
From October 14 to 23, 2024, all winners will be sent to the Holy Land to perform Umrah. While in Mecca and Medina, participants will be accompanied by a professional team to ensure that the worship process goes smoothly and with full concentration.
Additionally, the UMRAH For Friends program is made possible thanks to the support of strategic partner PT Zurich Asuransi Indonesia Tbk (Zurich Syariah). Edhi Tjahja Negara, the President Director of Zurich, expressed, “We are proud to be part of the UMRAH For Friends program. Through this initiative, we hope to provide more benefits to our customers, not just a memorable spiritual experience, but also financial protection for comfort and peace of mind during worship.”
Halmawati Lahabe, one of the winners of UMRAH For Friends from Palopo, shared, “Alhamdulillah, I am very grateful and thankful to Adira Finance for this amazing opportunity. The UMRAH For Friends program has truly fulfilled my dream of worshiping in the Holy Land, something I have long desired.
I have always tried to be disciplined in paying my installments and actively participating in Adira Finance programs, and it turns out that effort has brought incredible blessings. I hope this program continues so that more customers can experience such a spiritual journey.”
As a financing company that has served the Indonesian community for 34 years, Adira Finance continues to show appreciation to loyal customers, including through the creation of Adirawan (Adira Sekawan). Adirawan is a community dedicated to loyal Adira Finance customers who actively participate and support the company’s journey.
As Adirawan, these customers enjoy various additional benefits, including a greater chance to win the HARCILNAS Program (Payoff Day), discounts from various Adira Finance partners.
