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Dok/PT Telkom
352 Supported MSMEs Boost Their Competitiveness Through The Nutrition Fact Program At The BUMN Telkom House
Friday, 04 Oct 2024
To raise consumer awareness about the healthiness of the food they eat, PT Telkom Indonesia (Persero) Tbk (Telkom) has launched the Nutrition Fact program through Rumah BUMN Telkom, which kicked off in March 2024 across all Rumah BUMN locations. Throughout 2024, this initiative has involved 352 small and medium-sized enterprises (SMEs) showcasing over 680 different food and beverage products, ranging from various snacks, sauces, cookies, to nuts.
In recent years, consumers have become increasingly aware of health, especially regarding their food choices. This trend is largely driven by the easy access to information online about balanced nutrition. According to a 2023 report from the International Food Information Council (IFIC), 81% of consumers check nutrition labels before purchasing food products.
This indicates that SMEs providing nutrition fact labels on their packaging are not just meeting market demand; they are also building consumer trust and enhancing their product competitiveness. This is further supported by the Food and Drug Supervisory Agency (BPOM) Regulation No. 26 of 2021, which mandates the inclusion of nutrition facts on product packaging.
One of the SMEs benefiting from the nutrition fact labeling initiative is Ellida Pande, the owner of Padma Herbal from Rumah BUMN Telkom in Tabanan, Bali. She expressed her gratitude, saying, "Thank you, Telkom, for the opportunity given to Padma Herbal to enhance the quality and competitiveness of our products, allowing us to compete with others. Additionally, this program has enabled Padma Herbal to reach a wider market, even internationally."
Hery Susanto, the Senior General Manager of the Social Responsibility Center at Telkom, shared that Telkom Indonesia is all about boosting the capabilities of supported SMEs in various ways. One of the initiatives is the Nutrition Fact program, which aims to help these businesses gain customer trust. This effort is part of a broader strategy to enhance the quality of the SMEs' operations, enabling them to compete not just in the digital market but also on a national and even international level.
The Nutrition Fact program reflects Telkom's commitment to raising consumer awareness about the food they consume and supporting SMEs in building consumer trust and improving their product competitiveness.
