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Dok/Bruule
RAN Just Dropped Their Latest Collaboration With Bruule, And It's All About Food!
Monday, 26 Aug 2024
"Selamat Fudgy" is the catchy greeting from the RAN group, made up of Rayi Putra, Asta Andoko, and Nino Kayam, as they kick off their latest collaboration with the local food and beverage brand, Bruule. This partnership has led to the creation of a snack called "Selamat Fudgy."
"Selamat Fudgy" features Mini Brownies inspired by RAN's newest project, "RAN For Your Kids," which launched alongside the RAN x Bruule collaboration. In this project, the three members of RAN are transformed into cartoon characters.
Bruule has worked with RAN to bring these animated characters to life in the form of Mini Brownies, and they've successfully crafted three flavors that match the "RAN For Your Kids" characters. The first flavor is Pistachio, representing Rayi, who is depicted as a green turtle. Next up is Chocolate, which symbolizes Asta as a brown bear. Finally, there's Red Velvet, representing Nino as a red monkey.
The collaboration took about six months to bring "Selamat Fudgy" Mini Brownies to life. RAN chose to team up with Bruule because they believe Bruule's expertise goes beyond just making delicious savory snacks; they can also whip up desserts that align with RAN's goal of creating memorable moments through music.
"Selamat Fudgy" comes in bite-sized cubes, making it easy and fun for everyone, especially kids, to enjoy. Rayi shared, "We want to show that we can collaborate not just in music but in other areas too, like this RAN x Bruule partnership."
For the next month, you can only order the "Selamat Fudgy" Mini Brownies through GoFood on the Gojek app, or at 17 Bruule offline locations, including Pondok Indah Mall, Pacific Place, Kota Kasablanka, Sarinah Indonesia, and more. Dani Oktobianto, the Head of Region Jabodetabek at Gojek, said, “We’re excited to be part of the collaboration between the beloved musicians and local SMEs, RAN X Bruule. We hope this partnership enhances the culinary experience for our GoFood customers in Jabodetabek.” Nino added, “If we have a first-date song on our debut album, we hope that those who try the Selamat Fudgy! Mini Brownies will fall in love with the first bite.” RAN and Bruule hope that each mini brownie “Selamat Fudgy” is a harmonious blend filled with love and friendship in every bite.
