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WINGS Food Has Just Launched The Mie Sedaap Cup With A Spicy Curry Flavor!
Monday, 26 Aug 2024
Mie Sedaap Cup, a popular instant noodle brand in Indonesia from WINGS Food, has just launched a new sub-variant in its Rawit Bingit Series called MIE SEDAAP CUP KARI MERCON. This new offering promises a convenient and trendy food experience, perfect for Gen-Z and young spice lovers who are always on the lookout for the latest flavors. The spicy curry broth is a real game-changer, keeping you energized and ready to go. With its chewy noodles and crunchy toppings, every bite is a delightful treat.
Curry is known for its rich flavors and creamy texture, and while it's a staple in Indonesian cuisine, many restaurants are now putting a modern twist on it by turning it into spicy curry noodles that are all the rage. Spicy curry noodles are super popular among Gen-Z, not just because they taste amazing, but also because spicy food trends are always buzzing. It’s no surprise that Indonesians have had a love affair with spicy food for ages.
According to a survey by Licorice, a whopping 93.6% of Indonesians enjoy spicy dishes, with many adding chili to their meals to amp up the flavor. “Mie Sedaap Cup Kari Mercon is here to meet the needs of Gen-Z for a quick and tasty spicy curry noodle experience that feels like real food without the hassle, thanks to its creamy and savory curry made with real chili,” said Yohana Adityarini, Brand Manager of Mie Sedaap Cup.
This new variant is the third in the lineup after the successful Mie Sedaap Cup Rawit Series, which includes hits like Mie Sedaap Cup Ayam Jerit and Mie Sedaap Cup Baso Bleduk, both of which have been well-received and continue to grow in popularity. In fact, the Rawit Bingit Series accounts for 30% of Mie Sedaap Cup's total sales, proving that spicy flavors are definitely trending among today’s youth.
Over the past three years, Mie Sedaap Cup has seen a fantastic growth in market share, tripling its presence! We’re super grateful to our loyal fans, and we aim to keep up with the ever-changing trends while adding some excitement to everyone’s daily lives. Our company philosophy is all about making the good things in life available to everyone, so we’re always striving to meet the needs of the community. Mie Sedaap Cup Kari Mercon is the perfect choice for young folks looking for a flavor that really gets them going, with its explosive spiciness and creamy taste. It’s all packed into one cup, making it ideal for hanging out with friends, relaxing, or even while traveling,” Yohana shared.
New artist Neona Ayu, the Brand Ambassador for Mie Sedaap Cup Kari Mercon, also chimed in about this new flavor. “As a Gen-Z who loves to keep up with trends, I’m super excited about Mie Sedaap Cup Kari Mercon! The flavor is amazing, and the spiciness is on point, especially since spicy curry noodles are all the rage right now. The heat from Kari Mercon really wakes me up! With my busy schedule as a student and an artist in the entertainment scene, I need a real food experience that’s quick, practical, and definitely delicious! So whenever I need a boost, Mie Sedaap Cup Kari Mercon is my go-to for that ON FIRE feeling!” Neona said.
“This weekend, from August 23-25, we’re launching Mie Sedaap Cup Kari Mercon at several hangout spots in Jakarta, including Plaza Festival, Sarinah, and The Cove PIK. We’ve got some exciting art attractions and fun activities under the theme “SPICY KARILICIOUS” for young people who want to explore new things. We hope Mie Sedaap Cup Kari Mercon keeps everyone fired up because this flavor is definitely a winner!”
