Running has now become an integral part of modern lifestyles. It is not only easy to engage in, but it is also generally more enjoyable when done with family or friends. This activity promotes physical fitness while also enhancing mental well-being through shared experiences.
This spirit is reflected in the initiative by PT AIA FINANCIAL (AIA) through the AIA Vitality Women's 10K 2025. This running event aims to encourage more women to remain active and healthy. In addition to the regular Sunday Run held weekly, participants can now take part in various preparatory programs, including strength training and running drills, to better prepare themselves.
Under the theme "All Girls All Around," the event emphasizes the importance of inviting women from diverse backgrounds to start running. There are several race categories available, ranging from 5K to 10K, allowing women of all ages to participate. Additionally, a Kids Dash category is included for children.
Lia Merdekawaty, Head of Corporate Communication at AIA, stated that the AIA Vitality Women’s 10K is a key initiative in fulfilling AIA's commitment to helping millions of families in Indonesia lead healthier, longer, and better lives. "Through this event, we hope to motivate Indonesian women to stay active, achieve their health goals, and enjoy a comfortable exercise experience. Furthermore, we aim to inspire them to adopt a healthy lifestyle that positively impacts their daily lives," she remarked.
It is important to acknowledge that women face various health challenges in their daily roles. An unhealthy lifestyle can lead to several issues, such as hormonal imbalances that may result in irregular menstruation, while diets high in sugar and fat can contribute to obesity and diabetes.