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This Lifestyle Brand Has Launched A Campaign Celebrating 50 Years Of Being Made For You Since 1975
Friday, 28 Mar 2025
For half a century, TUMI has been creating products inspired by the journeys of its customers. This international lifestyle brand recently launched its 50th-anniversary campaign titled "Made for You Since 1975" on February 18, 2025. Captured by renowned lifestyle photographer Christopher Anderson and directed by Nim Kyong Ran, the campaign delves into the personal connections between TUMI's iconic products and their users. It serves as a glimpse into the lives of customers, showcasing the versatile features of TUMI's luggage and backpacks in various dynamic settings. Filmed in the picturesque city of Lisbon, Portugal, the film follows characters from diverse backgrounds and lifestyles as they carry TUMI's iconic collections, including Alpha, Voyageur, and 19 Degree, which have defined the brand over the years. Featured prominently are TUMI's best-selling products: the Alpha International Dual Access Carry-On and the Voyageur Celina Backpack, exemplifying TUMI's signature blend of functionality, durability, and elegant design. The Alpha International Dual Access Carry-On provides innovative organization and easy accessibility, making it an ideal choice for frequent travelers.
Meanwhile, the Voyageur Celina Backpack combines premium aesthetics with practicality, making it perfect for everyday use or as a stylish travel companion. TUMI's Creative Director, Victor Sanz, expressed that on this golden anniversary, the brand aims to honor the core collections that have been the foundation of TUMI, designed to enhance the travel experience for customers. "This milestone celebrates the future while cherishing the elements our customers have loved about our brand for over 50 years: resilience, convenience, functionality, and timeless beauty. Throughout this year, we will continue to evolve and innovate, shaping the future of travel and lifestyle design," he stated.
