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ANTARA/Fitra Ashari
Ministry Of Tourism And Creative Economy Prepares Program To Help Creative Economy Reach Market Opportunities
Monday, 10 Mar 2025
Deputy for Media Creativity at the Ministry of Creative Economy Agustini Rahayu said that the Ministry of Creative Economy will run a program to help creative economy players reach a wider market by conducting incubation with various media formats.
"For the Ministry of Creative Economy, all 17 sub-sectors, especially today advertising, we really want to advance the industry so that the national economic movement can move better," said Agustini when met by the media at the RRI building in Jakarta, Wednesday.
She said that in one of the sub-sectors of the creative economy in the music sector, the Ministry of Creative Economy will conduct incubation for creative economy players starting from content creation to the commercialization stage. To advertise the creative economy, you can also utilize various media platforms such as radio, television or printed magazines and utilize digital technology.
The Ministry of Creative Economy is also collaborating with the Radio Republik Indonesia media to develop technology that can market creative economy products, one of which is the music industry so that it is not out of competition.
"We also have to provide coaching so that this continues to be in line with the movement of technology. Then, to be in line with competition, of course we also create various market opportunities. So we have to keep up with the development of this technology, like the media that we also (do) collaborate with RRI," he said.
The Ministry of Creative Economy also supports the Music Preneur program initiated by RRI to provide recognition to musicians, composers, sound engineers, backstage crews, and everyone involved behind the production of a work.
