We would appreciate your comments
Business
Dok/PT Jotun Indonesia
Jotun Opens Flagship Store In Karawang: The Top Destination For Innovative And Inspiring Paint Solutions
Tuesday, 04 Feb 2025
JOTUN, a leading global paint and coating company, has officially opened its newest flagship store in Karawang, West Java. This innovative store features the first-ever Jotun Studio, designed to provide customers with an interactive and personalized shopping experience for selecting high-quality paint colors and products. The Jotun Flagship Store in Karawang is a collaboration with Toko Mega Utama, a selected loyal dealer, and is part of Jotun's strategic efforts to enhance its presence and services in Indonesia.
Husodo Hoe, Head of Marketing for Jotun Indonesia, stated, "The opening of this flagship store demonstrates Jotun's commitment to delivering better solutions for our customers. Karawang was chosen for its strategic location due to its rapid growth, especially in the property sector. With this store, we aim to provide easier access to high-quality products while supporting the growing property needs in the area."
The launch of the flagship store aligns with the ongoing economic growth in Karawang, which reached 5.40% in 2023. This growth has also spurred the development of the property sector, with a 19.44% increase in housing demand expected in 2024 compared to the previous year.
This increase is linked to the area's population growth. As an industrial city, the influx of workers choosing to settle in Karawang is a key factor driving the high demand for housing.
The Jotun Flagship Store in Karawang is the first Jotun flagship store on Java and the second in Indonesia. It offers the most comprehensive range of paint products that Jotun has provided over its more than four decades in Indonesia.
Jotun Flagship Store Karawang is designed as a solution center to meet the needs of various consumer segments, including individuals, architects, contractors, and developers.
As part of the opening of the Karawang Flagship Store, Jotun introduced Jotun Studio, a new store concept that offers a more interactive and inspiring shopping experience. This aims to enhance customer satisfaction. With professional consultants on hand, Jotun Studio helps customers find the best color combinations for their homes and makes it easier to choose products and colors that fit their needs.
“Jotun Studio provides decorative solutions that cater to aesthetic needs while offering optimal protection for homes in the Karawang area. With a more personal, interactive, and inspiring shopping experience, Jotun Studio allows customers to explore various color combinations for interior and exterior products, helping them confidently create their dream homes,” said Husodo.
Jotun Studio also features an innovative color display system through the Jotun Colour Center Interior (JCCI) and Jotun Colour Center Exterior (JCCE). There are carefully curated color options selected by Jotun's color experts based on extensive sales archives, designed to beautify both the interior and exterior of homes. Additionally, Jotun provides an Inspirational Wall to help customers visualize the final color results before making a purchase and painting their homes.
Santo Rusli, owner of Toko Mega Utama, stated, “We are very proud to open the Jotun Flagship Store in Karawang and support Jotun's journey in Indonesia. The presence of Jotun Studio in our store adds value for customers, providing a more complete shopping experience and making it easier for them to choose products.”
