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MyTelkomsel Super App Invites Local Hip-hop Music Talent To Join MyTelkomselCariRapper
Tuesday, 21 Jan 2025
Telkomsel has launched the #MyTelkomselCariRapper campaign through the MyTelkomsel Super App to support local hip-hop talent. This competition invites participants to create rap lyrics that highlight the key features of the MyTelkomsel Super App, as part of the #IniItuMakinGampang campaign, which aims to enhance the app's role in simplifying digital activities for users. The challenge is open to individuals or pairs (up to two people) and runs from December 12, 2024, to January 22, 2025.
#MyTelkomselCariRapper is collaborating with Tuan Tigabelas, a musician active since 2009, known for his profound lyrics. This competition blends music with digital technology using social media platforms like Instagram and TikTok.
According to the Digital 2023 Global Overview Report by We Are Social, most internet users in Indonesia aged 16-64 spend time listening to music online. A survey by the International Federation of the Phonographic Industry (IFPI) found that music fans spend an average of 20.7 hours per week listening to music.
Nirwan Lesmana, VP of Customer Journey and Digital Experience at Telkomsel, stated, “With #MyTelkomselCariRapper, we want to encourage talented Indonesians to create and develop their potential. By writing lyrics and performing jingles that showcase the features of the MyTelkomsel Super App, we hope people will see this app as a part of their daily lives, making things easier while still being fun and relevant, such as accessing music and movies, tracking running performance, and quickly finding accurate information supported by AI-based search features.”
Here are the details to join the #MyTelkomselCariRapper competition:
-Follow the Instagram, TikTok, and X accounts @MyTelkomsel.
-Create a creative rap video with lyrics that include keywords about MyTelkomsel, lasting 30-60 seconds.
-Participants can upload more than one video.
-The competition is open to individuals or groups (maximum of 2 people).
-Use the beat or background sound from MyTelkomsel's posts on Instagram or TikTok.
-Post the video on the participant's Instagram/TikTok account (for groups, just one account), by January 22, 2025, mention @mytelkomsel, and use the hashtags #MyTelkomselCariRapper and #IniItuMakinGampang. Make sure the account is public.
-The lyrics must highlight the ease of using the MyTelkomsel app with the theme MyTelkomsel Cari #IniItuMakinGampang.
-Videos must be free from SARA content and comply with applicable laws. The work must be original, and participants are fully responsible for it.
Winners of #MyTelkomselCariRapper will have the chance to win exciting prizes, including an iPhone, a total of Rp10 million in e-wallet balance for 10 winners, and an exclusive opportunity to duet with the famous rapper Tuan Tigabelas in a MyTelkomsel digital video.
