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Lifestyle
Nurul Adriyana
The Next-Gen Concept Emphasizes That Modern Lifestyle Stores Should Highlight Direct Experiences Rather Than Merely Displaying Products
Wednesday, 15 Jan 2025
When purchasing household necessities or electronic devices, it is essential to pay close attention to the quality of the products. Typically, buyers can visit physical stores to experience their desired items firsthand.
This is precisely what the lifestyle and home goods store AZKO emphasizes with the launch of its new concept at Living World Alam Sutera, South Tangerang. Featuring a seamless, modern, and interactive Next-Gen concept that prioritizes customer experience, AZKO is poised to provide comprehensive solutions from A to Z while setting a new standard for home and life improvement innovations in Indonesia.
Upon entering the store, AZKO aims for customers to engage directly with the products they wish to purchase. This includes specific items that can be tested for their functionality within the store. Furthermore, AZKO offers inspiration spaces for various areas of the home, allowing customers to directly replicate contemporary layouts and furniture usage tailored to their home’s design and needs.
For instance, the kitchen area is equipped with a variety of ideas and practical products to make cooking easier and more enjoyable, while the outdoor zone presents tools and decorations to create a warm gathering space.
Gregory S. Widjaja, Director of PT Aspirasi Hidup Indonesia Tbk, stated that as Your Home Life Improvement Partner, AZKO is dedicated to enhancing the homes and lives of Indonesian families. Therefore, we have designed the AZKO store concept to provide more ideas, inspiration, and collaboration opportunities, thereby supporting customers in creating spaces that align with their life aspirations and happiness.
