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What Are The Implications If A Large Number Of People Adopt The YONO Lifestyle?
Monday, 13 Jan 2025
In the midst of a fast-paced lifestyle often associated with the principle of "You Only Live Once" (YOLO), a new trend has emerged that offers a different perspective: "You Only Need One" (YONO). While YOLO encourages individuals to enjoy life without limits, YONO serves as a reminder of the importance of simplicity and efficiency. The YONO lifestyle urges society to concentrate on essential needs by utilizing a single item or solution that is truly sufficient to meet specific requirements.
However, what would be the implications if society collectively adopted this lifestyle? According to psychosocial and cultural observer Endang Mariani, the effects could be both positive and negative.
"It is certain that consumer culture will diminish. We can save more and reduce wasteful or impulsive spending," she stated in an interview with Kompas.com on Wednesday, January 8, 2025. Financial stress within the community may also decrease, leading to an improvement in mental well-being. "We will no longer chase trends or feel the need to showcase wealth, but rather foster social solidarity," she explained. This shift could alleviate social envy that often arises from lifestyle disparities, particularly when individuals feel left behind in the pursuit of trends. Consequently, society may come to value one another more, rather than merely pursuing material possessions. "However, as consumerism declines, there is a possibility that brands will reduce production, leading to decreased circulation of money and potentially weakening economic growth," she noted.
"There will undoubtedly be both positive and negative impacts, depending on how we manage them. It is essential to find ways to transform negative effects into positive ones," she continued. For instance, a reduction in the production and consumption of goods could indirectly lead to less environmental damage. "The negative impact on the environment would also decrease, resulting in reduced pollution and waste," she concluded.
