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ShopTokopedia And Tasya Farasya Launch The Campaign "Everyone Is Beautiful," Celebrating Inclusive Beauty
Friday, 20 Dec 2024
The demand for beauty and personal care products in Indonesia is growing rapidly, reflecting the fast development of the local beauty industry. Government data shows that cosmetics and body care products rank among the top three categories with the highest sales in online marketplaces.
In line with this trend, ShopTokopedia, available on the TikTok app, is also feeling the impact, especially in the beauty and personal care sector.
Ita Puspita Megawati, Senior Director of Beauty, Personal Care, Health, and Home Supplies at Tokopedia and TikTok E-commerce, stated, “The Beauty and Personal Care category is one of the best-selling categories on ShopTokopedia throughout 2024. Sales in this category have increased nearly nine times compared to 2023. Popular products include exfoliating serums, clay masks, deodorants, and sunscreen creams in 2024.”
“The high enthusiasm from the public encourages ShopTokopedia to launch the 'Semua Jadi Syantik' campaign, which promotes inclusive beauty. Through 'Semua Jadi Syantik', we aim to help everyone, regardless of background, age, or skin condition, find beauty and personal care products that suit their preferences. This campaign also provides a platform for local brands to expand their market reach,” Ita added.
“ShopTokopedia has partnered with content creator Tasya Farasya as the Brand Ambassador for the 'Semua Jadi Syantik' campaign. The products featured in 'Semua Jadi Syantik' have been endorsed by Tasya Farasya, so customers can trust that these products are Tasya Farasya Approved. Additionally, there are discounts of up to 70% and vouchers of up to 20% during live shopping events,” Ita explained.
Tasya Farasya, as the Brand Ambassador for 'Semua Jadi Syantik' and the CEO and Founder of Mother of Pearl, welcomes this collaboration positively. She states, "As the Brand Ambassador for 'Semua Jadi Syantik', I want to highlight that the Indonesian beauty industry has great potential to grow. For business owners, now is the time to innovate and offer quality products with added value. For beauty enthusiasts, let's support local brands and discover products on ShopTokopedia that help us find our best version of beauty."
"I believe that beauty product trends in 2025 will focus more on hybrid and practical items. Additionally, I think the overall beauty trend will become more personal, as everyone has their own preferences, especially with more people discovering themselves through color analysis tests and other methods," Tasya adds.
Friska Marpaung has made a significant career shift from the banking industry to becoming an Affiliate Creator, successfully earning hundreds of millions of rupiah. ShopTokopedia also enhances the online shopping experience with interactive live shopping sessions hosted by sellers. About 60% of promotional content on TikTok supports local products available on ShopTokopedia.
"Currently, there are over 8 million creators earning income from ShopTokopedia. These affiliate creators play a crucial role in supporting local businesses. This program not only helps sellers boost their sales but also allows creators to earn extra income by promoting products through engaging, educational, and inspiring content," says Ita.
One successful affiliate creator on ShopTokopedia is Friska Marpaung (@friskamrp05), who has earned additional income of hundreds of millions of rupiah by promoting products from local businesses through TikTok.
