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Lifestyle
Freepik
The Urban Shopping Trend: Malls Have Now Become Centers Of Modern Lifestyle
Saturday, 14 Dec 2024
Urban society today no longer views shopping centers or malls merely as places to purchase daily necessities.
Many malls have now evolved into multifunctional spaces that integrate shopping, entertainment, and social activities. This trend is evident in various themed events and programs organized by major malls in the capital, including Kuningan City Mall, which hosted KR12TMASVERSARY to celebrate its 12th anniversary.
Malls are no longer just a collection of stores; they also provide experiences that cater to the modern lifestyle. This transformation reflects the evolving lifestyle of society, particularly the increasing demand for entertainment, convenience, and social interaction in a single location.
For instance, during KR12TMASVERSARY, Kuningan City Mall adopted the Time Machine concept to connect different generations. The event featured musical performances from artists across generations, such as IWA K and Neo (millennials), Marcello Tahitoe (Gen Z), and Sal Priadi, who enjoys popularity among various demographics.
Music has become an integral part of the modern shopping experience, attracting visitors and fostering collective memories.
Shopping is now not just about purchasing items; it is also about the accompanying experience. Modern consumers increasingly favor programs that offer added value, such as direct discounts, gifts, or unique experiences.
As part of the KR12TMASVERSARY celebrations, several programs reflect this trend, such as special SURPR12ES, where visitors can shop for a certain amount and receive additional vouchers. This initiative serves as a gesture of appreciation to customers, merging shopping needs with immediate benefits. Additionally, there is KR12TMAS TREATS, a Christmas holiday promotion that combines festive themes with shopping incentives. This trend indicates that urban consumers tend to appreciate shopping experiences that are not only efficient but also provide added value, especially during special occasions.
