We would appreciate your comments
Lifestyle
Dok/Homelogy
Homelogy Introduces The SLO Collection: A 4-Year Journey To Comfort Art
Monday, 02 Dec 2024
The SLO Recliner Collection by Homelogy is more than just furniture; it represents a journey that began in 2020 when the COVID-19 pandemic changed our perspective on home life. Claudia Apriliana, the Creative Director of Homelogy, drew inspiration from the urgent need for comfort during those challenging times. “We wanted to help people create spaces that are not only functional but also serve as a refuge where they can truly feel at ease,” Claudia explained.
From this idea, the SLO Recliner Collection was born, featuring a line of recliners and single chairs that blend luxury, comfort, and practicality. “The SLO Recliner is not just a place to sit; it offers 180° flexibility for reading a book or even taking a quick nap,” Claudia added.
Four years later, in collaboration with Ayleen Apriliani, the Managing Director of Homelogy, this vision came to life with the official launch of the SLO Recliner Collection in November 2024. “The launch of the SLO Recliner Collection showcases our commitment to understanding the needs of every individual, from children playing to nursing mothers and seniors seeking extra comfort,” Ayleen stated.
In a recent interview, Claudia described the SLO Recliner as “furniture that goes beyond its function. It’s not just about sitting; it’s about the experience. We want to provide a space for everyone to find true comfort, whether it’s leaning back to watch TV, stretching out after a long day, or napping to recharge.”
“Homelogy always aims to be part of our customers' life stories,” Ayleen added. “With the SLO Recliner, we’re not just offering a product; we’re creating special moments in their homes.”
The SLO Recliner Collection will be launched at the Homelogy showroom in Jakarta Design Center on November 29, 2024. With the tagline "The Art of Relaxation," this event invites guests to experience the excellence and comfort of the SLO Recliner.
Revolutionary Design with Ultimate Comfort
The SLO collection combines premium materials and innovative technology, showcasing Homelogy's commitment to high-quality products. Soft Italian leather and eco-friendly fabric offer both beauty and durability. Features like zero-gravity reclining, adjustable headrests, and integrated USB ports provide modern, optimal comfort.
The flexible modular design of the SLO collection allows for personalization to fit any space, whether large or compact. This collection is crafted to deliver universal comfort without sacrificing aesthetics.
Launch Event and Exclusive Promotion
The exclusive launch of the SLO collection will take place on November 29, 2024, at the Homelogy showroom in Jakarta Design Center. Guests, including interior designers, architects, media, and top influencers, will have the chance to experience the comfort of the SLO collection firsthand.
As part of the celebration, Homelogy is offering a special promotion of 20% + 12% off purchases made on November 29-30, 2024. This is a unique opportunity to bring luxurious comfort into your home at the best price.
Collaboration with Special Sponsors
The event is made even more special with support from exclusive sponsors and partners. The Umara House will provide premium canapé dishes, while Chenergy Sculpture will showcase handmade art installations that enhance the space's aesthetics. Studio Poonya Photobooth will offer a memorable aesthetic photography experience, complemented by exclusive cookies from L'edrensya, a classy Franco-Asian pâtisserie. ARS WOW! will also support as a media partner for architectural and design documentation.
